Visiting supporters

Welcome to the Crown Oil Arena

Everything you need for a trip to Spotland — where the away end is, how to get here, where to park, where to drink, and a bit of the club's history while you're at it. Written by Dale supporters, for visiting ones.

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1907Club founded
10,249Capacity
~1,500Typical away allocation
OL11 5DSWillbutts Lane

The away end

Visiting supporters are housed in the Willbutts Lane Stand, which runs the full length of one side of the pitch.

WILLBUTTS LANE STAND The whole side is YOU ARE HERE away supporters only towards the Pearl Street end DAVID KILPATRICK MAIN STAND Offices, changing rooms, hospitality SANDY LANE END Home end · terrace PEARL STREET STAND Family stand 1 Away turnstiles 2 Chip shop, over the road ← Sandy Lane, town centre Pearl Street →
The Crown Oil Arena. The whole Willbutts Lane side is yours — single tier, no pillars, and you’ll be seated towards the Pearl Street end.

What to expect

It's a single-tiered stand given over entirely to away supporters, with no pillars anywhere — so the view is unobstructed wherever you sit, side-on and better than most behind-the-goal away ends. Dale fans regularly point out that the club gives its best stand to visitors.

Typical allocation is around 1,500, seated towards the Pearl Street end of the stand. If you bring a big following the whole stand can be opened up, taking it to roughly 3,500.

The acoustics are good, both home ends sing, and the atmosphere is usually a decent one.

Tickets: there are no cash turnstiles. Buy in advance from your own club — it's usually cheaper that way too.

The ground

StandWho's in it
Willbutts Lane Stand (north)Away supporters only — the full length of one side of the pitch
Sandy Lane End (west)The home end — the last remaining terrace, now covered
Pearl Street Stand (east)Family stand
David Kilpatrick Main Stand (south)Offices, changing rooms, hospitality

The ground is shared with Rochdale Hornets rugby league club, and has been the Dale's home since the club's earliest days — originally known as St Clement's Playing Fields.

Getting here

M62 Junction 20 Follow Rochdale 1 Retail park bear left 2 Under the bridge “birthplace of co-operation” 3 Traffic lights straight on 4 Cemetery on your left Willbutts Lane OL11 5DS
Junction 20 to the ground — more or less a straight road. Around fifteen minutes in normal traffic.

By car

For most visitors it's M62, junction 20, then follow the signs for Rochdale — it's more or less a straight road to the ground.

  • Bear left with the retail park in front of you
  • Under the bridge marked "Rochdale, birthplace of co-operation"
  • Straight on past the traffic lights
  • You'll pass the cemetery on your left as you get close
  • Turn into Willbutts Lane — the ground is in front of you

Sat nav: Willbutts Lane, Rochdale, OL11 5DS.

Parking

The stadium car park is for permit holders only, and several roads around the ground are residents-only and monitored — check the signs.

Two Trust partner venues offer free parking, both within walking distance:

  • Rochdale Cricket Club, Bridgefold Road, OL11 5BX — under ten minutes' walk
  • Spotland Bridge Mill, Mellor Street, OL11 5BU — home to both the Twisted Mule brewery and taphouse and the Mill About coffee shop and bar, so parking, food and a drink in one place

Oulder Hill School is the other usual suggestion — roughly ten minutes away and easy to find on the way in.

By train & tram

Rochdale railway station is the town's main National Rail station, with direct services from Manchester Victoria and Leeds. The station is a fair walk from the ground — most visitors take a taxi, which is a short hop.

Rochdale is also on the Manchester Metrolink, with stops at Rochdale Railway Station and Rochdale Town Centre. Either way you'll want a taxi or bus for the last stretch up to Spotland.

Food at the ground

Inside: burgers, hot dogs, pies and chips at fair prices. Outside, there's a fish and chip shop directly opposite the Willbutts Lane away entrance — meat and potato pie and chips is the local order.

Where to drink

Rochdale is a good town for real ale — and several places near the ground welcome away fans.

Near the ground

  • Rochdale Cricket Club, Bridgefold Road — under ten minutes' walk, free parking
  • Twisted Mule Brewery & Taphouse, at Spotland Bridge Mill — craft beer brewed on site, free parking
  • Mill About, also at Spotland Bridge Mill — coffee, food and drinks
  • Cemetery Hotel, Bury Road — a proper traditional pub on the walk down Sandy Lane

Some venues ask that colours are covered, and not all admit children — worth a quick check before you set off.

In town

  • The Baum, Toad Lane — former CAMRA national pub of the year, on the historic site where the Co-operative movement began
  • The Regal Moon — the town-centre Wetherspoons, handy if you're arriving by train
  • Moody Blue, Drake Street — real ales and sports screens, close to the bus and tram routes

If you've time before kick-off, Toad Lane's Rochdale Pioneers Museum is the birthplace of the modern co-operative movement — a genuinely interesting half hour.

A short history of the Dale

Founded in 1907, still going, still here — and with a cup story most clubs would envy.

1907Rochdale Association Football Club formed on 14 May, at a public meeting in the Central Schools on Fleece Street. Two earlier attempts to launch a club in the town had failed.
1921Elected to the Football League, joining the new Third Division North after several rejected applications. The first league game at Spotland ended 6–3 against Accrington Stanley.
1962The greatest run in the club's history: past Southampton, Doncaster, Charlton, York and Blackburn to reach the League Cup final — the first club from the bottom division ever to reach a major final. Norwich City won it 4–0 over two legs.
1969First promotion, out of the Fourth Division.
2010 & 2014Promotion again, and then again as champions — the club's most successful modern spell.
2023Relegation from the Football League after 102 continuous years.
2026Promotion back to the EFL, beating Boreham Wood in the National League play-off final at Wembley.

Worth knowing

The Dale's 1962 final was managed by Tony Collins, the first Black manager to lead a team out in a major English cup final — a genuinely significant moment in the English game, and one Rochdale is rightly proud of.

The club also holds a record of a different kind: the longest continuous stay any club has had in the bottom division of the Football League.

The badge

The crest is adapted from the arms of the town: a woolpack encircled by cotton branches, marking Rochdale's wool and cotton milling industries, with the motto Crede Signo — "believe in the sign".

Who we are

This guide is published by the Dale Supporters Trust, the club's independent, fan-owned supporters' trust. We hold shares in Rochdale AFC and have a supporter director on the club board.

If you're from a trust at your own club and want to talk, we'd be glad to hear from you.

Anything we've missed?

If something here is out of date, or you spot something that would help the next away following, tell us and we'll fix it. We'd rather this guide was right than flattering.

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